“As the social media landscape ebbs and flows, the team at BBC Research & Development are researching social technologies and exploring possibilities for the BBC. One part of our work is to establish a BBC presence in the distributed collection of social networks known as the Fediverse, a collection of social media applications all linked together by common protocols. The most common software used in this area is Mastodon, a Twitter-like social networking service with around 2 million active monthly users. We are now running an experimental BBC Mastodon server at https://social.bbc where you can follow some of the BBC’s social media accounts, including BBC R&D, Radio 4 and 5 Live. We hope to be able to add more accounts from other areas of the BBC at some point.”

  • PeleSpirit@lemmy.world
    link
    fedilink
    English
    arrow-up
    232
    arrow-down
    1
    ·
    edit-2
    1 year ago

    That’s amazing, I hope all journalists and government alerts have their own instance. It’s way better than a blog because it can be updated so easily, they’re used to twitter and their alerts and it’s open to see while they control everything about it. Happy to see it.

    Edit: Cool graphic too: https://www.bbc.co.uk/rd/sites/50335ff370b5c262af000004/assets/64c7859d06d63e5047000311/fediverse-overview-16x9.png

    • Zeth0s@lemmy.world
      link
      fedilink
      English
      arrow-up
      42
      arrow-down
      14
      ·
      edit-2
      1 year ago

      Why an instance instead of joining an existing one? They can join the effort and do few ones where several publishers can use to create official accounts

      Edit. Why you guys are downvoting a discussion? Is this place becoming reddit? We are just chatting, relax

      • PeleSpirit@lemmy.world
        link
        fedilink
        English
        arrow-up
        99
        arrow-down
        1
        ·
        1 year ago

        Because they can control who is on it, they’re journalists only, and still be out in the open with no sign ins. What would be the benefit of them joining other instances? That would be an odd choice.

        • 💡dim@lemmy.world
          link
          fedilink
          English
          arrow-up
          43
          ·
          1 year ago

          exactly this, they can control what is on it, give their journalists, shows, etc accounts and it being a self contained hub for everything bbc, while interacting with rest of the fediverse.

          Im guessing they will also get more statistics and information from hosting it themselves as well. its a no brainer.

      • tcj@lemmy.world
        link
        fedilink
        English
        arrow-up
        65
        arrow-down
        1
        ·
        1 year ago

        Because then someone else would be able to control and censor their content. Really every business should make their own server to ensure that they’re the ones fully in control of their content - this is the entire point of federation.

      • Dave@lemmy.world
        link
        fedilink
        English
        arrow-up
        39
        ·
        1 year ago

        I think the USA’s National Weather Service Twitter presence is a good example.

        If you look deep enough you’ll see caveats like “supplemental service provided by NWS” and “Twitter feeds and tweets do not always reflect the most current information”, but the truth is that a lot of people (and news organizations) depend on Twitter as their main interface to the NWS, and rarely if ever go to their website.

        That obviously creates a tension, which bubbles up in scares like this:

        Before last weekend’s storm, the National Weather Service’s Baltimore-Washington office sent this tweet saying that because of a new Twitter policy, automated tweets that show advisories, watches, and warnings might not load.

        Contrast that to a world where NOAA (the federal administration which runs NWS) has their own instance: they get the benefit of being able to disseminate updates in a consumer friendly ‘social media’ style and they retain full control of platform and can be sure the service won’t be held hostage, or go down in the middle of a storm.

        Finally: if you’re reading this from the USA, consider contact NOAA/NWS to let them know you’d like a fediverse presence, I did!

      • neutron@thelemmy.club
        link
        fedilink
        English
        arrow-up
        19
        ·
        edit-2
        1 year ago

        Having their own instance as a public organization adds more legitimacy to their publications. Think of government officials using the organizations domains for email instead of gmail.

    • skilltheamps@feddit.de
      link
      fedilink
      English
      arrow-up
      3
      ·
      1 year ago

      One of Germany’s public broadcasting services also started running an instance for anyone part of the federal media network: https://ard.social/about

      Translation:

      ARD.social is a basis for ARD’s appearances in the #Fediverse network, an amalgamation of various platforms and projects. Regional and nationwide brands, broadcasts, programs and institutions of the federal media network can create profiles at ARD.social. The Mastodon instance ARD.social is operated by Norddeutscher Rundfunk (NDR).

      Also the Tagesschau, which is the most important television news show in Germany, is there.

      • kameecoding@lemmy.world
        link
        fedilink
        English
        arrow-up
        79
        arrow-down
        4
        ·
        1 year ago

        even if that’s true, which it isn’t, wouldn’t that still be a hundred times bettee than shit like Fox News? or what Bezos did with news company he bought?

      • Mereo@lemmy.ca
        link
        fedilink
        English
        arrow-up
        54
        arrow-down
        4
        ·
        1 year ago

        If you look at the structure of the BBC, it’s an INDEPENDENT, publicly funded news organisation. The government has no say in its editorial. It has exposed many British government scandals in the past.

        • Tippon@lemmy.world
          link
          fedilink
          English
          arrow-up
          17
          ·
          1 year ago

          While the person you’re replying to seems to be trolling, there is a legitimate argument that the BBC is influenced by the current government. The argument is that the current government has had a hand in appointing the current BBC director, and he’s a member of the Conservative party or a donor.

          I haven’t looked into it for a while, so am not up to speed on the details, but if the detractors are correct, it’s not a good look for the BBC.

          • cynar@lemmy.world
            link
            fedilink
            English
            arrow-up
            17
            ·
            1 year ago

            Unfortunately, BBC news has been corrupted from the inside. It used to be impressively independent of the UK government. It was happy to hold any politician’s feet to the fire. This is why the conservative party worked so hard to put their own stooge at the top. Careers now stop progressing, if you are overly critical of the government, at least in the news department.

            Overall the BBC still leans slightly left, and produces a lot of good material. I no longer trust it to report evenly on our government anymore. It’s still a lot better than most news organisations overall however.

  • RogueSensei@lemmy.world
    link
    fedilink
    English
    arrow-up
    153
    arrow-down
    2
    ·
    1 year ago

    Even though I take issue with the BBC, I hope they choose to stay on mastadon in the long term. A large organisation like the BBC on a federated platform is sure to spread word and hopefully convince more people to join the fediverse and see it a a feasible alternative to the current big tech landscape.

    • SasquatchBanana@lemmy.world
      link
      fedilink
      English
      arrow-up
      69
      arrow-down
      2
      ·
      1 year ago

      This is how twitter and Youtube picked up pace. News organizations stsrted slowly creeping towards it and they have a lot of incentive to do so with how twitter is becoming a cesspool of Nazis and CSAM.

    • suoko@feddit.it
      link
      fedilink
      English
      arrow-up
      4
      arrow-down
      1
      ·
      1 year ago

      What social do most UK users use ATM? Are they on meta/twitter or some UK specific one?

      • RogueSensei@lemmy.world
        link
        fedilink
        English
        arrow-up
        8
        ·
        edit-2
        1 year ago

        Pretty much the same as the US (and I imagine other English-speaking countries) with similar age distribution (i.e. facebook mums, tiktok kids) and of course toxic cesspit behaviour on twiitter.

  • surfrock66@lemmy.world
    link
    fedilink
    English
    arrow-up
    101
    ·
    1 year ago

    I think this is exactly what I want to see, news orgs (not just “mainstream” news, but let’s say, professional orgs in an industry) hosting their own instances with closed signups for accounts with JUST relevant topics. I tried to find some journalists on journa.host to fill in tech and local news, and while I found the people, it was way too much personal/personality content and not as much news.

    • Semi-Hemi-Demigod@kbin.social
      link
      fedilink
      arrow-up
      58
      ·
      edit-2
      1 year ago

      Relying on a third party for your social media presence is a bad idea. Imagine if Elon got a bug up his ass and banned all BBC accounts; they’d be left in a lurch. Or if, as we saw, someone else got a blue checkmark and pretended to be the BBC.

      But by running their own site they have control over who posts what, while still able to interact with users on other instances.

      • blivet@kbin.social
        link
        fedilink
        arrow-up
        44
        ·
        1 year ago

        I think governmental organizations should do the same. It’s absurd that FEMA or whoever essentially has to rely of Elon’s goodwill.

  • Snipe_AT@lemmy.atay.dev
    link
    fedilink
    English
    arrow-up
    73
    arrow-down
    31
    ·
    edit-2
    1 year ago

    Someone tell me how to feel! Do I hate this or like this!?

    edit: I have been told to like this, and thus… I do.


    Disclaimer: please ignore my negative initial vote score, as I have the privilege of being bot-downvoted by CCP sympathizers because of comments on this post https://lemmy.world/post/2338419, there is also the possibility that I’m just an asshole.

    • sabreW4K3@lemmy.tf
      link
      fedilink
      English
      arrow-up
      73
      arrow-down
      1
      ·
      1 year ago

      It’s a news organisation, so it’s okay. We definitely want more journalists and news organisations in the Fediverse. I’d much rather have them directly on mastodon than the million different bird.tld mirrors.

      • Tatters@feddit.uk
        link
        fedilink
        English
        arrow-up
        34
        ·
        1 year ago

        Yes, and it also prides itself on journalistic values, unlike a lot of the Murdoch empire, for example.

        • m0nka@discuss.tchncs.de
          link
          fedilink
          English
          arrow-up
          12
          arrow-down
          7
          ·
          edit-2
          1 year ago

          yes, unless it reports on the Iraq war and use ‘embedded’ journalists or reports on the Syria war and instead of sending journalists on the ground, just reprints white house memos or reporting on lgbt issues and just parrots gender critical views. But apart from that, it’s integrity is 100%, or just the bar is too low these days, idk ;(

            • m0nka@discuss.tchncs.de
              link
              fedilink
              English
              arrow-up
              2
              arrow-down
              8
              ·
              1 year ago

              yeah, totally. But if BBC calls for your rape and lynching, and then you see your opinion downvoted, it only means lemmy is as toxic as reddit.

              • Chrüsimüsi@feddit.ch
                link
                fedilink
                English
                arrow-up
                4
                ·
                edit-2
                1 year ago

                This seems quite a harsh accusation. Would you be able to link the BBC article where they called for someone’s rape and lynching.

                Btw, I assume the downvotes arrived because your posts seem a bit toxic 🤔 But you can prove me wrong, once you linked the article you mentioned.

    • HobbitFoot @thelemmy.club
      link
      fedilink
      English
      arrow-up
      32
      arrow-down
      1
      ·
      1 year ago

      It is good in that it makes Mastodon more useful. People can use Mastodon instead of Twitter to see BBC tweets.

      And karma isn’t a thing here, otherwise I just blew a lot of it on North Korea.

      • Bleeping Lobster@lemmy.world
        link
        fedilink
        English
        arrow-up
        4
        ·
        1 year ago

        Although there’s not a general karma score on your profile, seeing a post heavily downvoted tends to make people disregard it… I assume it’s the intention, that or to make the user feel unhappy / harried and close their profile

        • HobbitFoot @thelemmy.club
          link
          fedilink
          English
          arrow-up
          5
          ·
          1 year ago

          Maybe, but we aren’t at the critical mass where downvotes posts and comments are routinely hidden. People will see downvoted content and interact with it.

          You are also missing that the other site used karma as a way to judge if an account should be allowed to talk more. I had enough karma there so that I stopped getting the “you’re commenting too much” pause when commenting a lot. Some subs also used minimum karma points as a way to judge if someone was a troll or not. That doesn’t exist here.

    • SpezCanLigmaBalls@lemmy.world
      link
      fedilink
      English
      arrow-up
      9
      arrow-down
      1
      ·
      edit-2
      1 year ago

      there is also the possibility that I’m just an asshole

      Me anytime I do anything that sometimes gets anyone slightly upset

      I can’t figure out how to quote that comment. When I click the quote things it doesn’t work. I have settled with italics

      Got it thanks

      • Bleeping Lobster@lemmy.world
        link
        fedilink
        English
        arrow-up
        1
        ·
        1 year ago

        You can manually do a quote block the same as on reddit, just put a right-chevron (I don’t know how to type it without it triggering quote, mine is the same key as “.”) directly before the text

        • joe@lemmy.world
          link
          fedilink
          English
          arrow-up
          3
          ·
          edit-2
          1 year ago

          Just like on reddit, the escape character is a \. You can easily remember this by thinking of all the shrug emoticons that were missing their arm, like so: ¯_(ツ)_/¯ because the backslash wasn’t itself escaped.

          So, if you want to type a character that normally results in formatting, precede it with a blackslash.

          \*checks notes* results in *checks notes* instead of checks notes.

          Edit: This comment was confusing to format. haha

      • Snipe_AT@lemmy.atay.dev
        link
        fedilink
        English
        arrow-up
        2
        arrow-down
        12
        ·
        edit-2
        1 year ago

        Me anytime I do anything that sometimes gets anyone slightly upset

        Exactly my thoughts.

        p.s. You can quote using the “>” (greater than) symbol at the beginning of the line.


        Disclaimer: please ignore my initial negative vote score, as I have the privilege of being bot-downvoted by CCP sympathizers because of comments on this post https://lemmy.world/post/2338419, there is also the possibility that I’m just an asshole.

        • WarmSoda@lemm.ee
          link
          fedilink
          English
          arrow-up
          4
          arrow-down
          1
          ·
          edit-2
          1 year ago

          Dude, get rid of that stupid disclaimer. Do you seriously put that at the bottom of all your comments?

          No one cares.

          • Snipe_AT@lemmy.atay.dev
            link
            fedilink
            English
            arrow-up
            2
            arrow-down
            11
            ·
            1 year ago

            Love you too man!


            Disclaimer: please ignore my initial negative vote score, as I have the privilege of being bot-downvoted by CCP sympathizers because of comments on this post https://lemmy.world/post/2338419, there is also the possibility that I’m just an asshole.

    • OldFartPhil@lemm.ee
      link
      fedilink
      English
      arrow-up
      4
      arrow-down
      1
      ·
      1 year ago

      I think it depends on what sort of content is posted. If it’s mostly promotional stuff some people may feel that it doesn’t fit the vibe of Mastodon. If it’s thought-provoking content (especially journalism) then it will be a win. Either way, having The BBC on Mastodon seems like a big deal, to me, and maybe it will induce other journalists to explore the fediverse.

  • Margot Robbie@lemmy.world
    link
    fedilink
    English
    arrow-up
    22
    arrow-down
    1
    ·
    1 year ago

    It’s risk mitigation on their part to not have their platform controlled by somebody else, especially someone with an agenda like Elon Musk.

    Would like to see them set up a Lemmy instance as well.

    And of course, it’s always good to get in these things early, but not too early in case things don’t work out.

    • cerevant@lemmy.world
      link
      fedilink
      English
      arrow-up
      11
      ·
      1 year ago

      Federation is the future of social media for exactly this reason, especially in the twitter-like realm where who is saying it is as (or more) important than what is being said. These people and organizations need to control their brand outside the scope of commercial pressure from the platform.

      • Margot Robbie@lemmy.world
        link
        fedilink
        English
        arrow-up
        3
        ·
        1 year ago

        especially in the twitter-like realm where who is saying it is as (or more) important than what is being said.

        I know right? So great to be in a place where nobody cares who you are. Gets tiring.

        It’s nice to just not stand out and be accepted as a normal member of a community.

  • Crow@lemmy.world
    link
    fedilink
    English
    arrow-up
    17
    ·
    1 year ago

    As a Canadian I’ve sent a formal letter to the CBC asking them to do the same. I’d suggest other Canadians join me and send formal letters to CBC on their site if you want something like this here in Canada. Personally, I really like how BBC did this and would love others to follow.

  • simple@lemm.ee
    link
    fedilink
    English
    arrow-up
    25
    arrow-down
    8
    ·
    edit-2
    1 year ago

    It’s interesting that they decided to make their own server and not just join a popular instances like Mastodon Social. I know part of it is then experimenting but if the goal is to just have a presence in the Fediverse, it sounds like a lot of effort for little reason.

    • joe@lemmy.world
      link
      fedilink
      arrow-up
      110
      ·
      edit-2
      1 year ago

      It’s interesting you have this opinion; I figured this would be the biggest draw for corporations-- they’re no longer beholden to some third party for their media presence-- it’s all hosted and controlled by themselves;.

      In email terms, it’s the difference between tide@gmail.com and tide@tide.com.

      Edit: I don’t have any idea why I went with tide, so if you find yourself wondering why I did that, get in line. haha

      • Adam@geddit.social
        link
        fedilink
        arrow-up
        16
        ·
        edit-2
        1 year ago

        It also solves the verification problem. It’s without a doubt the best way to go for an organization - especially news orgs.

          • Adam@geddit.social
            link
            fedilink
            English
            arrow-up
            3
            ·
            edit-2
            1 year ago

            Yes and no. And verifying by domain is better, especially for people who are likely to be impersonated (ex. Journalists).

            Rel=“me” doesn’t actually verify a user’s identity, it verifies that a user has a relationship with a website. The problem is that you need to leave Mastodon to make sure that the website actually verifies their identity. I’ve verified a connection between a Mastodon and Pixelfed account, for example, but it doesn’t tell you anything about who I am. It’s also much easier to spoof a website than it is to get the BBC to give you an account on their private instance.

            It really works great the other way though! If you have a known identity here, you can be sure that the linked sites are legit.

    • jocanib@lemmy.worldOP
      link
      fedilink
      English
      arrow-up
      82
      ·
      1 year ago

      It’s instant verification for all their accounts and an instance that won’t disappear on them.

    • Kichae@kbin.social
      link
      fedilink
      arrow-up
      25
      ·
      1 year ago

      You may as well say the same thing about having their own website vs using Facebook.

      This kind of thing is exactly the point of the Fediverse. They control and own their content, they control who gets to post from their URL.

    • Meldroc@lemmy.world
      link
      fedilink
      English
      arrow-up
      7
      ·
      1 year ago

      No, this is what they should be doing. It’s the difference between owning your house and renting. They get to make the rules on their instance, they’re not at the mercy of a tech bro company or a trash billionaire that might have a political agenda against actual journalism…

      After what happened to the BBC and NPR on Twitter, who can blame them for saying “Fine, we’ll do it ourselves!”

    • JoeKrogan@lemmy.world
      link
      fedilink
      English
      arrow-up
      6
      ·
      1 year ago

      I guess with twitter they learned the lesson of being beholden to a rogue CEO/admin who can take away verified status or change the rules on a whim. It is better that they maintain their own official presence that they control.

  • amanaftermidnight@lemmy.world
    link
    fedilink
    English
    arrow-up
    15
    ·
    1 year ago

    Nice, now a BBC in the fediverse is not just that thing.

    We should support them as this is a pretty significant entity moving into the space. Leave nice comments, encouraging comments.

  • heartfelthumburger@sopuli.xyz
    link
    fedilink
    English
    arrow-up
    13
    ·
    1 year ago

    This is great. I don’t really care about the BBC since I’m not from or live in the UK, but more decentralization is always good.

    • NicoCharrua@lemmy.ca
      link
      fedilink
      English
      arrow-up
      6
      ·
      1 year ago

      Only somewhat. Lemmy Communities show up as users when viewed from mastodon, that boost every single post and comment in the community (so browsing it is near impossible, and there is no sorting). Mastodon users can interact with posts (but can’t downvote), and they can post by @-ing the community.

      You can’t follow mastodon users or view mastodon posts from Lemmy. I heard kbin had some functionality to do with this tho

      • Comment105@lemm.ee
        link
        fedilink
        English
        arrow-up
        5
        arrow-down
        1
        ·
        1 year ago

        Gonna be honest, Fediverse is alpha as shit.

        In terms of being unfinished, not chad-like.

        This is gonna take a whiiiiiile to get real good, if reworking these things is even on the table.

        • NicoCharrua@lemmy.ca
          link
          fedilink
          English
          arrow-up
          2
          ·
          1 year ago

          I agree in a lot of ways. Lemmy does feel very beta at times. Mastodon does feel much more finished, except for the fact that favorites and boosts don’t federate properly a lot of the time.

          But this specifically feels perfectly fine to me. The fact that they’re interoperable at all is more than I’d expect. Lemmy and Mastodon are so different in how they show content that I can’t think of a much better way to do it (other than maybe having communities boost only posts and not comments when seen from mastodon).

          How do you think they should be reworked to work better with each other?

      • emeralddawn45@discuss.tchncs.de
        link
        fedilink
        English
        arrow-up
        5
        ·
        1 year ago

        I’ve seen people say this, but how? Are any lemmy clients compatible with mastodon in the sense that you can follow people or instances? I thought that was the big draw of kbin, that it combined both.

        • jocanib@lemmy.worldOP
          link
          fedilink
          English
          arrow-up
          10
          ·
          1 year ago

          You can follow Lemmy communities on your Mastadon account. But I wouldn’t recommend it. You get a string of out-of-context posts dominating your feed.

          • emeralddawn45@discuss.tchncs.de
            link
            fedilink
            English
            arrow-up
            6
            ·
            1 year ago

            I mean I’d be more interested in it going the other way, and following a few mastodon accounts on my lemmy app. I’m not on mastodon and don’t care to post there, but it’d be nice to be able to see some select things in my feed.

        • srai@feddit.de
          link
          fedilink
          English
          arrow-up
          9
          ·
          1 year ago

          From a mastodon users point of view a Lemmy user behaves like another Mastodon user. For instance this is what my Lemmy profile looks like from mastodon:

          Lemmy communities also behave kinda like users:

          .

          Even though they boost ( e.g. “retweet” ) everything that has been posted to the community. Be it a thread or a new comment.

          The big upside of kbin is, that it, as you said, combines micro blogging and news aggregation. While Mastodonusers can interact with lemmy content users on lemmy can only reply to comments posted from Mastodon. We have no real way to send a toot (e.g. “tweet”) to mastodon deliberately.

  • OddFed@feddit.de
    link
    fedilink
    English
    arrow-up
    11
    arrow-down
    1
    ·
    1 year ago

    If you read this as the #nsfw version it’s a lot funnier.

    • jocanib@lemmy.worldOP
      link
      fedilink
      English
      arrow-up
      6
      ·
      1 year ago

      Ah yes, the massive (pun intended) drawback of hashtags. Unless you actually wanted to follow a mix of news and porn.

  • Bali@lemmy.cafe
    link
    fedilink
    English
    arrow-up
    5
    ·
    1 year ago

    Wow this is greats news, hoping more people join federated social network!