Early car sales data for January is starting to arrive from countries across the pond, and they paint an alarming picture for Tesla. Sales are crashing in France, Germany, and the UK—all affluent countries that are key markets for Tesla’s electric vehicles. Coming on the heels of a large financial miss, it’s just one more problem for the automaker.
Tesla sales dropped around 13 percent across Europe in 2024, but so far this year, the scale of the problem is far greater. In France, sales of new Teslas fell by 63 percent, while total car sales in the country fell by just 6 percent, with EV sales dropping just half a percent.
Germany was already looking like lost ground for Tesla—its 41 percent drop in 2024 accounted for most of Tesla’s lost sales across Europe. That must make the 59 percent drop in German Tesla sales recorded during January even more painful on the profit and loss statements.
Across the Channel, the British auto industry just released its sales data for January. Here, Tesla sales fell less precipitously—just 12 percent. However, battery EV sales were 35 percent higher in the UK in January 2025 than in January 2024. The cake is growing, but Tesla is getting to eat less and less of it.
In fact, no Tesla cracked the UK’s top 10 best-seller list last month, something that has regularly happened in the past, although that may be due to having just two models for >sale in most markets.
Large declines have also been recorded in Sweden (44 percent), Norway (38 percent), and the Netherlands (42 percent).
Europeans don’t want to drive a Swasticar? Why? Did something happen to make them dislike Nazis for some reason?
Looks at my VW
*Erika intensifies*
At least the current vw CEO isn’t openly a Nazi and they make good cars; unlike muskrat and his swasticars.
I wouldn’t fuck with VW after their “eco-diesel” bullshit from a decade or two ago. But I would probably still prefer them to Tesla if they were the only two car companies.
No one wants to drive a swasticar.
Elon Musk should have his wealth forcefully redistributed
Tesla doesn’t deserve to tarnish the great inventor’s name. Elon more specifically. But who knows, possibly the company’s management team are all mini Elons. The workers they are not at fault.
Workers are desperate for a union if anything they’re the good guys too
At this point, they became homonyms. Nothing more.
Elon gonna start sueing the EU for not buying his cars
This sparks joy.
Or sparks fire, considering it’s Tesla
NAZCAR.
Swasticar.
Sure am glad all the car companies decided to use the Tesla charger as the standard. /s
It’s an open standard now, it doesn’t really matter that Tesla was the first. So it’s a good thing, kind of like iPhones switching to “Android charging cables”.
Quick Elon, sue every EU citizen for not buying your car!
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I’m not going to sell a perfectly useable Model Y after a year just because the CEO is a cunt. But I’m going to tell everyone that he’s a cunt with 30 stickers plastered all over the useless rear window
Sell it to who, Ben? Fucking Aquaman?
Good choice, no point throwing it away if it was too late for you to realize, but it’s more powerful as a platform to disavow Musk and Tesla.
The US is collapsing and all I got was this lousy car
Fair point. I won’t judge Tesla drivers. I’ll judge Tesla drivers that don’t have a load of stickers on their car.
I’d judge Tesla drivers if they bought the car this year.
lol. Stupidly I didn’t consider that anyone would still buy one. New or secondhand.
Yeah, I mean who is their market now? Anyone who isn’t a nazi or ignorant isn’t going to want to be seen driving one. And I get the impression that right wing folks are more into fossil fuels.
I get the impression that right wing folks are more into fossil fuels.
Yup. I’d say they’re intentionally stupid.
I remember headlines of people burning their Nikes when they learned the company was woke or something. Burn your car mate, that’ll show them for sure!
To be fair, he has been a cunt for way longer than a year.
Gimme cheap, simple and reliable EV with guaranteed 200km range and I’m sold. I don’t need bazillion of cameras inside and out, I don’t need glass roof, I don’t need 200kW of ridiculous power I would never use, I don’t need always online maps for a subscription fee and I don’t need 20" infotainment, neither I need 3 zone AC with ventilated seats and ballsack massage device, etc. I just want a Dacia of EV market.
Microlino, Fiat panda grande, Renault 5, Citroën Ami and others. The smaller and more affordable versions are getting there.
Not a single one of them is available where I live. And once I checked them, they’re not really family cars I was hoping for.
Any of those in the US market?
I’ve only seen Rivians and Teslas in my parts.
You’ve probably seen a lot more electric vehicles than you realize. Almost every big manufacturer has them in their lineups at this point, just most of them are looking more and more conventional.
Take a look at the Honda Prologue, the Toyota BZ4X, the Kia Niro EV6 or EV9, VW ID.4, Hyundai Ioniq line and Kona, Ford Mach E, Chevy Equinox EV or Blazer EV.
There’s also EV versions the F150, Chevy Silverado, and Hummer. Supposedly RAM will have an EV truck soon, too.
Granted there are fewer compact sizes than in European markets, but that’s true of all vehicles, regardless of powertrain
There’s a lot more, but they don’t stand out. Look at cars that don’t have a radiator and if course a tailpipe.
So Dacia Spring?
Coincidentlaly, throwing all this junk out makes EV’s significantly lighter. And theoretically cheaper.
They kinda suffer from “the tyranny of the rocket equation” since so much of their mass is “fuel.” Make it lighter, and they need less battery for the same range, which means you need even less battery to carry that battery around, lighter motors, less chassis and suspension weight for that, which removes even more battery, and so on.
This is not the case with combustion cars, where much of the engine’s mass is fixed and gasoline takes up little weight.
Fully solid-state batteries are just around the corner - some Chinese models already have a semi-solid-state battery, MG are releasing one this year, companies like Toyota and Honda are working on it too. The current use case is to extend range (600+ miles / 1000+ kms) but they could also be used to get similar range as today’s cars with a much lighter battery.
Ballsack massage device you say…
I had the option but it drove me nuts
Just wondering, what qualifies as cheap for you?
It depends… As our old Ford gave up, I bought used car at the end of 2023. It is Kia Ceed SW, was three and a half years old when I bought it and I paid roughly 14k € for it, which is about my ceiling for a car. Not that I couldn’t pay more, but I don’t want to as our family doesn’t drive that much. Our last car did about 5-10k km a year and this one is no different.
When I was checking BEV at the time there was nothing usable at my price range and area. Couple of used E-Ups, which are too small honestly (that’s why we bought SW, trunk is always full of something). Same goes for BMW i3, which is also so hideous my wife said it would be a divorce. Not many E-Golfs, most of them totally abused, and way older than I’d like. Few Renault Zoes, but that’s a brand I wouldn’t trust with my past experience… There was simply nothing that would make sense. Not sure how it changed during 2024, but my hopes are low.
As usual, in the end the workers will pay and the owner(s) will walk away slightly less incredibly wealthy.
Good.
Turns out that siding against voters interested in human sustainability, and pro oil extortionist conservatives bent on climate and human destruction is not a good EV marketing strategy. I have an MBA… AMA
Also doing a nazi salute in front of thousands of people with full blown media coverage.
Doing a nazi salute while making the Mussolini face, no less!
I know it’s not cool to take the piss out of someone’s appearance - but the fucker really does look like some of his ancestors were potatoes.
WWII might be a distant memory for Americans, but most of Europeans have been to historical sites of Jewish genocide.
I’m still friends with my ex, who’s American (as I am), but it’s far from a distant memory for her. 90% of her extended family on her mother’s side died in Auschwitz. Nearly as many on her father’s side were murdered too,
Unfortunately, for most Americans, WW2 is more of a call of duty plot.