Link to an article about what it is: https://www.scrile.com/blog/what-is-an-ai-influencer
AI influencers are reshaping social media with digital faces that look real, act consistent, and attract millions of followers. This article explains what AI influencers are, how they’re created, why brands invest in them, and how you can build your own digital persona with Scrile AI.
An excerpt from that article.
So “influencers” are losing their jobs? This sound great.
As for people who follows “influencers”, they were braindead from start so it doesn’t really matter.
Since when is influencer a job? Never is. Never was. Never will be.
Influencer is just a derogatory term for content creators we don’t like. I don’t know what your working definition of a “job” is but there certainly are people who earn their living that way. Thousands of them in fact.
Eh. I would put influencer as a subset of content creator. I can think of content creators that aren’t influencers, but all influencers create content of some sort.
content creator is just a derogatory term for unemployed
You say it like being unemployed makes person a 2nd class citizen.
being a “content creator” does
Why? What’s wrong with, for example, someone making YouTube videos and being paid a living wage for it? I’m genuinely curious about where this negative attitude towards these people is stemming from.
I think it’s close to equal parts jealousy and legitimate distaste for rewarding popularity for popularity sake. So much of the toxic behavior of the popular cliche in high school makes it into the environment that it dilutes the legitimate utilization of the platform for making actually good content.
That, and the possibly justifiable hated for what some people are now considering, by extension, ‘good content’ when it all just ends up being reaction videos and meta content about content about content to the point where it’s just a bunch of rich assholes acting like rich assholes and that’s literally the content.
Honestly the worse trend I’ve seen are the channels that are effectively ‘bum fights’ with marginally less crude concepts. Let’s see how humiliated we can make my friends act for a tiny bit of money compared to how much I’m making is not, and has never been, a nice thing to do, and the platform has turned it into a lucrative job.
In that case one should then be more specific about what it is exactly that they dislike rather than just treating the whole “profession” of content creation as if there weren’t levels to it. Most of even objectively bad content is still harmless. Getting annoyed by it is bordering on self-harm as nobody is forcing anyone to consume that content. That’s kind of like someone getting angry at my Lemmy post for not being entertaining to them.
I too dislike inauthenticity, vanity, consumerism, and low-effort content made primarily to farm engagement but for the most part I just don’t pay any attention to it. I’m not against people being into stuff that I’m not for as long as it’s not harming anyone else. And yes, in some extreme cases content creation can be that as well.
It could be described as something between linkedinzation and bullshitification, you know, that thing of trying to make everything grandeur and more important because you want to fool somebody you are more than what you actually are… a guy telling the news is an anchor, a guy commenting on the news is a commentator, a guy hosting a talk show is a talk show host, a guy talking about music or movies or video games is a critic, a guy that has a variety show is a host or entertainer, a guy telling jokes is a comedian, there used to be columnists, journalists, bloggers, chroniclers, investigative reporters… a person with no particular talent, skill and function and that’s famous for absolute no reason? We used to call them socialites… but these are not enough, these doesn’t sound grandeur enough , so any jackass recording a conversation with friends now is a “creator” and an “influencer”, and I have zero respect for the whole of it and I pity those who buys into and normalize this bullshitification
I get the frustration with people inflating their own importance with fancy titles. That part is fair.
Where I push back is treating “content creator” as if it’s automatically a bullshit term. To me, it’s just a broad, neutral description - it means someone who makes videos, podcasts, or other material for an audience. It doesn’t imply skill, value, or prestige by itself. You can be a great content creator or a terrible one, just like you can be a great journalist or a terrible one.
Tom Scott is a content creator. So is some guy filming himself ranting in his car. The term covers both. The fact that a lot of low-effort stuff exists under that label doesn’t make the category itself meaningless - it just means the barrier to entry is low and the incentives reward volume.
I’m not so sure of that. Some yes, but many fake it.
Many people work 2 or more jobs because one isn’t enough to pay the bills. Doesn’t make it any less of an job.
It just makes you sound salty that some people get paid for doing what they like instead of having to sit in a soul crushing office 5 days a week from 9 to 5.
At most ‘sound’ like it, but no where near. Got a job I love and enough hobbies and voluntary work at the side