You’ve absolutely been self-righteous about it. I think this comment is a good example, as is spam posting the same links without really saying anything other than “or…you could go vegan :) tee hee!”
It’s not productive, and actively turns people off in a time when many of those same people are, for the first time, reconsidering their dietary balance.
It’s like criticizing an out-of-shape person at the gym. Maybe they’re not doing it the way you think it should be ideally done, but they’re at least trying and doing something rather than giving up entirely.
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