Justine Greening, the former Tory MP, argues that the current Tory strategy of going after Reform voters isn’t working. She seems to think the Tories should try to capture centrists instead (which is what David Cameron did, I would argue).
The party has attempted to be a “mini-me” version of Reform UK, and unsurprisingly Reform voters prefer the real thing. And this strategy’s consequential alienation of Conservative-leaning centre-ground voters has seen them head off to either the Lib Dems or Labour, or to the Green party. The party has no winning majority in any age group of voters other than those over 70. This is no basis for a successful electoral strategy for the longer term.
My thoughts exactly. You never want things to double down and become more toxic, even if it’s smaller. You have to neutralize the toxin. The dose is what kills you.