During testimony at Meta’s antitrust trial, the Facebook founder’s argument was, in so many words, that platforms like his are not what they used to be.
“How shall we comfort ourselves, the murderers of all murderers? What was holiest and mightiest of all that the world has yet owned has bled to death under our knives: who will wipe this blood off us? What water is there for us to clean ourselves? What festivals of atonement, what sacred games shall we have to invent? Is not the greatness of this deed too great for us?”
“Social media is dead, and we killed it.”
“How shall we comfort ourselves, the murderers of all murderers? What was holiest and mightiest of all that the world has yet owned has bled to death under our knives: who will wipe this blood off us? What water is there for us to clean ourselves? What festivals of atonement, what sacred games shall we have to invent? Is not the greatness of this deed too great for us?”
Killed it, as in they were awesome and won, or as in unalived. The quote by itself could mean either.