cross-posted from: https://lemmy.ml/post/49263187

Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.

Epic recently showed how it was integrating AI into Unreal Engine 6.

Time Sweeney said:

“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.

“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”

Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.

    • olympicyes@lemmy.world
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      1 minute ago

      Sweeney doesn’t like games, he’s just into programming and game engines. That might help the disconnect between him and gamers.

  • spaceracoon@lemmy.zip
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    1 hour ago

    All of this together is why there is so much media attack on Steam. Just think of the amount of fuckery we would be subjected to, if Steam was out of the equation.

  • Ada@lemmy.blahaj.zone
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    3 hours ago

    Interesting that he frames LLMs as both a tool that he needs to use to compete, whilst also framing their use as a scarlet letter that will tank sales if he uses them.

  • Telorand@reddthat.com
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    6 hours ago

    And this, Tim, is why I spend most of my money at Steam.

    This may shock you, but proudly parading that you want to fuck over consumers at every opportunity is not good incentive.

  • geekwithsoul@piefed.social
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    6 hours ago

    The best thing about Tim Sweeney is that he consistently has the most wrong take on any issue. He’s like the Lou Gehrig of being an idiot.

  • binux@sh.itjust.works
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    6 hours ago

    Bitch-boy CEO whining about rival company that epitomizes everything he doesn’t have at every chance he gets, very typical behaviour just carry on

  • renegadespork@lemmy.jelliefrontier.net
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    8 hours ago

    Transparency so customers can make informed decisions is “irresponsible”? What a garbage take.

    If using AI is a “scarlet letter” that makes people hate your game then don’t use it?! The willful ignorance to customer preference is staggering.

  • Kirp123@lemmy.world
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    8 hours ago

    Fuck you Tim Sweeney. Valve is right for putting that info up so people can make informed purchases.

      • Snot Flickerman@lemmy.blahaj.zone
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        7 hours ago

        Disney uses the hell out of Unreal Engine tho, they used it extensively for the filming of The Mandalorian.

        I wish they’d go bankrupt but they will be fine off of Unreal royalties alone.

      • Omega_Jimes@lemmy.ca
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        7 hours ago

        I mean, they’ve been around for 35 years and they do something like 5 billion USD a year in revenue. I think they’re going to be fine.

        I don’t necessarily want this iteration of Epic to be fine, but I’m sure they will be

  • Lemmayng@lemmy.world
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    7 hours ago

    Tim Sweeney, the pedophile (protector) who insists that pedophiles aren’t using Roblox to commit pedophilic crimes by preying on minors? That Tim Sweeney?

    • db2@lemmy.world
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      5 hours ago

      He also says that stopping ai generated csam is “gatekeeping”.

      Whenever I say this his apologists magically appear.

      • OwOarchist@pawb.social
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        2 hours ago

        Okay, lol. To start with, that’s not what the term ‘gatekeeping’ means – he’s not even using the term correctly.

        If a group of real csam producers was trying to keep ai csam producers out of their group, that would be gatekeeping.

  • tabular@lemmy.world
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    8 hours ago

    “We must do X at any cost to the user because others will do it and get the money”

    This mentality has driven the games industry to become psychologically manipulative, subscription battleass and absolutely proprietary.

    Maybe the irresponsibility is in ourselves for giving those game companies money.

    • OwOarchist@pawb.social
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      2 hours ago

      Maybe the irresponsibility is in ourselves for giving those game companies money.

      Speak for yourself. I haven’t paid real money for any game since the 90s.

    • Quazatron@lemmy.world
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      8 hours ago

      I’ve done my part and closed my account. Those freebies were nice, but I’m not supporting that wanker.