There was no reason to make it look so out of place, unless they actually wanted to tank sales. Nothing about its look is necessitated by the EV drive train versus ICE.
That’s not a marketing issue, that’s whoever approved that design. Which, to be fair, may be the marketing boss depending on how their corporate structure is.
It’s definitely not possible to create something that looks exactly like that with modern safety design standards but they are being very stupid by not at least trying to evoke that more in their cars.
Then again, as far as I understand it, rich people are completely detached from my idea of good taste. So we might like the classic designs and the companies might know their customers prefer novelty or “the next big thing” over that kind of continuity
Low volume high end cars usually had a lot of overengineered solutions to problems that are now easily solved in modern budget cars by software and new materials/manufacturing. They could come up with a complicated battery system that gives them more design flexibility if they wanted to. They fucking should frankly.
The one in the pictures had a fuel bladder system IIRC. Not as exotic as figuring out asymmetrical distribution of multiple different sized battery boxes, but they did weird stuff to make their cars all the time. That’s the point of exotic cars that look stupidly different from other cars.
Cars are a weird one because they are a big part of the system of why the world sucks and luxury cars are just absurdly expensive status symbols. But fancy cars used to mean cool engineering! I’m even all for keeping most cars running on gasoline so long as there’s 90% fewer cars on the road. Usually online you can’t hate cars (the economic-social phenomenon ) and love cars (cool torque machine living room) at the same time. And I hate that
There was no reason to make it look so out of place, unless they actually wanted to tank sales. Nothing about its look is necessitated by the EV drive train versus ICE.
That’s not a marketing issue, that’s whoever approved that design. Which, to be fair, may be the marketing boss depending on how their corporate structure is.
Why don’t they ever do retro designs and bring back popular classic looks? An electric F40 would probably sell like crazy.
They just reissued the Testarossa.
And it’s a hybrid.
It’s definitely not possible to create something that looks exactly like that with modern safety design standards but they are being very stupid by not at least trying to evoke that more in their cars.
Then again, as far as I understand it, rich people are completely detached from my idea of good taste. So we might like the classic designs and the companies might know their customers prefer novelty or “the next big thing” over that kind of continuity
Plus the EV platform package they used is basic AF and the battery under the seats means you have to elevate the cabin a lot
Low volume high end cars usually had a lot of overengineered solutions to problems that are now easily solved in modern budget cars by software and new materials/manufacturing. They could come up with a complicated battery system that gives them more design flexibility if they wanted to. They fucking should frankly.
The one in the pictures had a fuel bladder system IIRC. Not as exotic as figuring out asymmetrical distribution of multiple different sized battery boxes, but they did weird stuff to make their cars all the time. That’s the point of exotic cars that look stupidly different from other cars.
Cars are a weird one because they are a big part of the system of why the world sucks and luxury cars are just absurdly expensive status symbols. But fancy cars used to mean cool engineering! I’m even all for keeping most cars running on gasoline so long as there’s 90% fewer cars on the road. Usually online you can’t hate cars (the economic-social phenomenon ) and love cars (cool torque machine living room) at the same time. And I hate that
Yeah, true. But to be honest, as the marketing boss he has to defend that bullshit thing and I wouldn’t stand for it as well.
Seriously marketing has so much power in my company. They dictate what products get developed. Meanwhile my so company they are treated like jesters.
I mean, I feel nuts because I’ve complained about so many EVS that look terrible and not like a normal ice car.